Everybody's Doing It - Book Reading - 1 Introduction
People of the world! Kellen Kautzman Send It Rising internet marketing. I am proud to be holding the final copy of
"Everybody's Doing It" advertising redefined by SEO expert
Kellen Kautzman I am doing a digital book tour right
here on YouTube and so you can think of this as the equivalent of going to a
coffee shop and listening to me read this live so you get the whole book. I'm
going to be reading this over the next couple months and just think of it like
you're sitting there, you know, sipping a coffee. Feel free to, obviously because
you're on a computer, navigate away.
This can just be in the background and you
can listen to it almost like you would a podcast. So let's get the ball rolling.
Introduction - Advertising is Not a Dirty Word. People of the world! The internet
presents boundless opportunity for business, I know firsthand having come of
age at the dawn of widespread Internet. I've worked in digital marketing for a
decade and have helped clients from the local plumber to celebrities achieve
success online.
I wrote this book for anyone who's felt their business could
be doing more online with digital marketing, but don't know where to start.
Within you'll find my ideas on the essence of contemporary advertising as
well as universal principles I've identified that will remain relevant
even as trends and technologies change. Often, I relate specific cases relevant to contemporary digital advertising back to
universal principles in order to demonstrate both current best practices
and the guidelines that remain constant while the media changes. Why do I insist
on the word advertising when advertising online is now typically called digital
and/or internet marketing? Those terms certainly seem to appeal more to current
sensibilities. The word advertising provokes for many images of Madison
Avenue shenanigans used-car salesmen and morally dubious cigarette commercials.
So, I use advertising in order to be clear and to make a statement. Advertising is
not a dirty word. We should embrace advertising.
Advertising is only the desire to gain and maintain attention. If you believe in
your product or service, you should be proud to bring it to market and
advertising is how it's done.
Whatever you call it. The fundamentals of the game
haven't changed. From printed media through to the internet, to advertise
successfully we need to go to where the people are, earn and hold their attention,
relate with them, form a bond and ask for their business. Whether you're fighting
to grow your business or strengthen existing relationships, advertising is
key.
No business exists that is not dependent upon its ability to earn and
maintain attention. Now why should you listen to me? In 2005 I set the goal to
achieve 1 million views online. I. Achieved that goal in 2010, by which
point I knew that advertising online was my passion.
In my work as a professional
blogger, the Director of Operations for advice Media Group, and now as the owner of send at rising internet marketing I've managed campaigns for hundreds of
clients from hotels on the Las Vegas Strip to doctors accountants and
celebrities you'd recognize. Send It Rising currently manages seventy six
thousand dollars a month in pay-per-click ads. I've seen clients get
to position one in Google for the most relevant and highly searched terms in
their industry their entire livelihood pivots around this new attention. New
homes are purchased and employees hired.
My clients have called me to express
their gratitude for the work we've done telling me that their phone rings all
day long. I've heard phrases such as we've hired countless companies like
yours and I've never seen results like this. The reason our clients succeed
where others fail is that we work not only for, but with them. We coach our
clients to do the things no digital marketing company can do on their behalf and that's key for the small business owner and entrepreneur.
However much
money you throw at a marketing agency there are things you must still do to
boost your digital brand and take it over the top. I work in digital marketing
in its rawest form based on performance where real results are demanded,
egos bruised, and fortunes made. I invite you to read this book or listen to me on
YouTube and gather insight from my decade of experience at this the latest
frontier and advertising. I hope you will then be able to take the next confident
step forward in your entrepreneurial venture or business through an improved
understanding of digital marketing as it relates to unchanging principles in
advertising.
So, obviously the book has a physical copy there's going to be an
audio book coming out shortly, if not already. Check the description. There's
Kindle and the whole nine, but I really do believe that this message is
empowering, especially if you want to start your own business there's a lot of
nuggets in here and so it'll be available on YouTube as well. Send It Rising!.
"Everybody's Doing It" advertising redefined by SEO expert
Kellen Kautzman I am doing a digital book tour right
here on YouTube and so you can think of this as the equivalent of going to a
coffee shop and listening to me read this live so you get the whole book. I'm
going to be reading this over the next couple months and just think of it like
you're sitting there, you know, sipping a coffee. Feel free to, obviously because
you're on a computer, navigate away.
This can just be in the background and you
can listen to it almost like you would a podcast. So let's get the ball rolling.
Introduction - Advertising is Not a Dirty Word. People of the world! The internet
presents boundless opportunity for business, I know firsthand having come of
age at the dawn of widespread Internet. I've worked in digital marketing for a
decade and have helped clients from the local plumber to celebrities achieve
success online.
I wrote this book for anyone who's felt their business could
be doing more online with digital marketing, but don't know where to start.
Within you'll find my ideas on the essence of contemporary advertising as
well as universal principles I've identified that will remain relevant
even as trends and technologies change. Often, I relate specific cases relevant to contemporary digital advertising back to
universal principles in order to demonstrate both current best practices
and the guidelines that remain constant while the media changes. Why do I insist
on the word advertising when advertising online is now typically called digital
and/or internet marketing? Those terms certainly seem to appeal more to current
sensibilities. The word advertising provokes for many images of Madison
Avenue shenanigans used-car salesmen and morally dubious cigarette commercials.
So, I use advertising in order to be clear and to make a statement. Advertising is
not a dirty word. We should embrace advertising.
Advertising is only the desire to gain and maintain attention. If you believe in
your product or service, you should be proud to bring it to market and
advertising is how it's done.
Whatever you call it. The fundamentals of the game
haven't changed. From printed media through to the internet, to advertise
successfully we need to go to where the people are, earn and hold their attention,
relate with them, form a bond and ask for their business. Whether you're fighting
to grow your business or strengthen existing relationships, advertising is
key.
No business exists that is not dependent upon its ability to earn and
maintain attention. Now why should you listen to me? In 2005 I set the goal to
achieve 1 million views online. I. Achieved that goal in 2010, by which
point I knew that advertising online was my passion.
In my work as a professional
blogger, the Director of Operations for advice Media Group, and now as the owner of send at rising internet marketing I've managed campaigns for hundreds of
clients from hotels on the Las Vegas Strip to doctors accountants and
celebrities you'd recognize. Send It Rising currently manages seventy six
thousand dollars a month in pay-per-click ads. I've seen clients get
to position one in Google for the most relevant and highly searched terms in
their industry their entire livelihood pivots around this new attention. New
homes are purchased and employees hired.
My clients have called me to express
their gratitude for the work we've done telling me that their phone rings all
day long. I've heard phrases such as we've hired countless companies like
yours and I've never seen results like this. The reason our clients succeed
where others fail is that we work not only for, but with them. We coach our
clients to do the things no digital marketing company can do on their behalf and that's key for the small business owner and entrepreneur.
However much
money you throw at a marketing agency there are things you must still do to
boost your digital brand and take it over the top. I work in digital marketing
in its rawest form based on performance where real results are demanded,
egos bruised, and fortunes made. I invite you to read this book or listen to me on
YouTube and gather insight from my decade of experience at this the latest
frontier and advertising. I hope you will then be able to take the next confident
step forward in your entrepreneurial venture or business through an improved
understanding of digital marketing as it relates to unchanging principles in
advertising.
So, obviously the book has a physical copy there's going to be an
audio book coming out shortly, if not already. Check the description. There's
Kindle and the whole nine, but I really do believe that this message is
empowering, especially if you want to start your own business there's a lot of
nuggets in here and so it'll be available on YouTube as well. Send It Rising!.
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